Experience

I pride myself on being a dedicated team member with a drive for creating results. I have experience working with start-up companies to national brands in the outdoor and active-lifestyle markets. My recent experience is highlighted below and a full resume can be viewed on linkedin.com/in/anyafrans.

BACKGROUND

Momentum Media PR

Account Manager | October 2016 – April 2017
Boulder, Colorado
+ Actively managed media relations and acted as the day-to-day client contact.
+ Executed campaign outreach to maintain media relationships while uncovering new contacts and unique coverage opportunities.
+ Oversaw planning and execution of key media-facing events including press previews, trade shows, showrooms and press trips.
+ Development of yearly PR plans that align with client goals.
+ Tracked media coverage for clients through daily, monthly, quarterly and annual reports, measuring results against activation-specific KPIs.
+ Supported agency development through networking, sharing of best practices and assistance with new business opportunities.
+ Clients include BOGS Footwear, Club Ride Apparel, Darn Tough Vermont + Superfeet in addition to account support for STANLEY, Mammut and the Outdoor Industry Association.

Momentum Media PR

Senior Account Executive | November 2014 – October 2016
Boulder, Colorado
+ Actively managed media relations and acted as the day-to-day client contact.
+ Developed compelling communications, from big-picture, mainstream consumer media to targeted, endemic and vertical titles.
+ Provided key support for media-facing events including press previews, trade shows, showrooms and press trips.
+ Tracked results for day-to-day coverage as well as monthly, quarterly and annual reports.
+ Supported agency development through networking, sharing of best practices and assistance with new business opportunities.
+ Clients include Teva, BOGS Footwear, Club Ride Apparel and Aladdin in addition to account support for STANLEY, Mammut and the Outdoor Industry Association.

CAPABILITIES

Public Relations

+ Media Relations
+ Editorial Coverage
+ Product Placement, Positioning and Brand Storytelling
+ Media Research, List Management and Sample Mailings
+ Press Release Creation and Distribution

Events

+ Press Trips
+ Deskside Appointments
+ Media Showrooms
+ Event Partnerships
+ Trade Show Support, Media Appointments and Activations

Digital + Social Media

+ Digital Influencer Relationships
+ Strategic Brand Partnerships
+ Sponsored Posts
+ Content Creation and Calendar Planning
+ Channel, Community and Reputation Management
+ Social Media Audits

EDUCATION

Champlain College

Bachelor of Science, Public Relations with a concentration in Marketing
Burlington, Vermont
+ Graduated Magna Cum Laude, 3.8 GPA
+ Resident Assistant (RA), Residential Life
+ Director of Public Relations, Public Relations Student Society of America
+ Staff Writer, Champlain Current